Email and SMS marketing is a type of online marketing which is also called web marketing and it includes sending some official and formal messages to customers and users by companies and business holders in order to make them aware of their new services and products. It is also a type of advertising but it includes sending messages which contain all the information instead of displaying it on websites or search engine result pages.

It is mainly sent to some group of people which includes all the customers and users, it may also include those people who are would be customer and users. This is actually a better type of online marketing because it does not cover any extra space on websites which may sometimes irritate users. Emails are the messages which are sent online and SMS which is also called short messaging service can be sent offline also.

These are also sent to strengthen the bond between customers or users and companies. They help to build the trust and affection and make some mutual understanding between customers and service providers. Email and SMS marketing comes with many benefits because it is very simple and affordable

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